8/22/2023 0 Comments Alphablocks game app"We're not leading the audience to a new place: we're following them, although we're trying to be hot on their heels. He cited research from UK telecoms regulator Ofcom indicating that 35% of UK households with children owned tablets in 2012, while 70% of British parents owned smartphones. ![]() We've just had to come to terms with the fact that linear television is not – although this is some way ahead – going to be the dominant way people consume CBeebies going forward, said Godwin. "It's about the changing landscape of consumption and device use. Joe Godwin, director, BBC Children's says that the mobile-friendly web games and new app are a necessary step forward for CBeebies. It complements the existing CBeebies website, which has more than 20 HTML5 games that also run on tablets and smartphones. The BBC worked with Bristol agency Mobile Pie on the new app. Parents can create profiles in the app for up to four children, and also access a "Grown-ups" section with instructions, educational information and a feature to record messages for their children. ![]() At launch, those brands are Alphablocks, Octonauts, Tree Fu Tom and Something Special. "We see this as a window on channel-defining CBeebies brands," said Patrick Healy, head of product, BBC Children's, in an interview with The Guardian.
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